Serel China (VC) & Fine Fire Clay (FFC) Ceramic Sanitaryware


English EPD




Organize Sanayi Bölgesi 1. Kısım Keçiliköy Mah. Atatürk Cad. No:14 45030 Manisa/TURKEY


38.622304850206, 27.37063535234

EPD document prepared for Serel China (VC) & Fine Fire Clay (FFC) Ceramic Sanitaryware with registration number S-P-01803 has been registered and published in EPD Turkey and The International EPD System. Besides, Serel China (VC) & Fine Fire Clay (FFC) Ceramic Sanitaryware EPD document is registered in ECO Platform with registration number 00001344. Registered EPD document applies to all global markets.

Ceramic sanitary ware products are such products as washbasins, cisterns, bidets, squatting pans, urinals, and shower trays, which are composed of inorganic and non-metallic materials such as clay, kaolin, quartz and feldspar in definite ratios. /UNI 4543-1/ and /4543- 2/ standards also define the materials used to make sanitary ware items as the mix of the aforementioned raw materials. The mix is ground until it takes on the consistency of a ceramic mass that is suitable for forming the body of the item. The body is glazed before it undergoes a single fire in a tunnel or an intermittent kiln, where it reaches the temperatures ranging from 1180°C to 1220°C for a fixed time. After the firing process, the ceramic mass becomes compact and white with a water absorption rate that is less than 12%.


Performing production of ceramic sanitary ware with SEREL brand for 30 years, our company is affiliated to the ELGINKAN Holding. Not compromising on quality, SEREL is among the leading companies in the world that offers years of experience with savings, health, aesthetics and comfort featured products in world markets with professional management mentality.

Having a rigorous, innovative and leading approach in its product development activities, SEREL protects all details of user needs in its product development works and gives to life unique designs. With its wide product range, SEREL ranks among the brands to be supported by Turquality, which is the single state  supported branding program of the world.

Creating human and environmental friendly products by ensuring water and energy saving while preventing overuse of the precious and limited resources in the world is one of the principles of SEREL.

SEREL continues its activities by applying TS EN ISO 9001 Quality Management System, TS EN ISO 14001 Environmental Management System, ISO 45001 Occupational Health and Safety  management System, 50001 Energy Management System and TS ISO 10002 Customer Satisfaction norms.

SEREL has become the first company to qualify for the TSE COVID-19 Safe Production  certificate in the Aegean Region and Ceramic Industry. SEREL is adding new technologies every day to those that provide added value to ceramic sanitary ware in its product range. R&D works such as water saving water closets, Extraclean surface technology that prevents showing of dirt on surfaces, glaze technology preventing formation of bacteria on surface, anti-bacterial featured ‘SEREL’ toilet covers and ‘Hands Free Cleansing System’ integrated on the water closet are among works of SEREL that aims to offer the final user the best all the time.




Climate Declarations


English EPD


Digital EPD


EPD Language